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LocalbeehiivDemo listing

This is Austin

Austin's most essential local publication.

SubscribersVerified
47K
+7.7% in 90 days
Open rateVerified
44.0%
0.9% click rate
TTM revenueSeller-reported
$75.2K
$6.3K a month
TTM profitSeller-reported
$54.1K
72% margin
Profit multiple
3.5×
Price ÷ TTM profit
Owner time
6 hrs
a week

The story

Austin local news and culture, on beehiiv for 58.5 years: 47K subscribers, $75.2K in revenue over the last year at a 72% margin, and about 6 hours a week to run.

What stands out

  • Sponsors already booked

    $9.4K booked for the next 90 days; 81% of sponsors renew.

  • Still growing

    Subscribers up 7.7% in the last 90 days.

  • High margin

    72% of revenue is profit.

  • Light to run

    About 6 hours a week today.

Worth checking

  • Revenue is seller-reported

    Ask for Stripe exports or bank statements in diligence.

Written from the listing's numbers, not by the seller. It isn't advice; do your own diligence.

In the seller's words

What's opening, what's happening and what's worth it in Austin, every week. Sponsorships are written in the publication's voice, with one brand per category per issue and a performance report within 72 hours of every send. The sale includes the list, the archive, the brand and the sponsor relationships. Demo listing: revenue, profit and the asking price are placeholder estimates.

Niche
Austin local news and culture
Revenue model
Ads & sponsorships
Age
58.4 years
Platform
beehiiv
Open to offers
Yes
Sponsors booked, next 90 days
$9.4K

Growth

Verified via beehiiv

47K

+32.8% over 12 months

Subscribers over the last 12 months: from 35.4K to 47K.

Revenue

Seller-reported
Revenue, 12 months
$75.2K
Profit
$53.7K
  • Sponsorships81%
  • Paid subscriptions3%
  • Affiliate16%
  • Monthly profit
Revenue by month and source over the last 12 months, totalling $75,200, with $53,741 profit. Sponsorships 81%, Paid subscriptions 3%, Affiliate 16%.

Booked, next 90 days

$9.4K

61% of expected sponsor revenue

Sponsor renewal rate

81%

Sponsors who booked again, last 12 months

Rate card

Primary sponsor
$750
Secondary sponsor
$300
Classified
$125

Sponsors on the books

Sends weekly. Sponsor names are shared after the NDA; contracts are in the data room.

  • Fitness studio2 issues booked · sponsor for 23 monthsRenews quarterly29%
  • Real estate brokerage2 issues booked · sponsor for 9 monthsRenews quarterly21%
  • Local bank2 issues booked · sponsor for 7 monthsRenews quarterly20%
  • Restaurant group1 issue booked · sponsor for 3 monthsNew this quarter15%
  • Event venue1 issue booked · sponsor for 10 monthsRenews quarterly14%
TTM revenue
$75,200
TTM costs
$21,100
TTM profit
$54,100

Audience

Where readers are

  • United States96%
  • Canada and UK2%
  • Rest of world2%

How readers arrive

  • Organic social34%
  • Referrals and recommendations28%
  • Paid acquisition24%
  • Search and direct14%

Who reads it

Audience
Residents and frequent visitors
Age
25–55
Interests
Food, events, local news

List health

List Health Score

Strong 76/100

How valuable the audience is, not just how big. Built from engagement, growth, where readers came from, how long they stay, inbox placement, geography and how spread out the revenue is.

What goes into it

  • Engagement 25% of score44.0% opens, 0.9% clicks
    53
  • Growth 15% of score+7.7% in 90 days
    64
  • Organic acquisition 15% of score80% joined organically
    86
  • Retention 15% of score0.9% unsubscribe a month
    89
  • Deliverability 10% of score96.4% reach the inbox
    81
  • Sponsor-ready audience 10% of score92% in tier-1 markets
    100
  • Revenue spread 10% of scoreTop sponsor is 21% of revenue
    87

Worth checking in diligence

No red flags. Opens and clicks line up, acquisition is mostly organic and no sponsor dominates.

Measured from the seller's connected email platform and refreshed daily.

What transfers

Included in the sale

  • Subscriber list(included)
  • Domain(included)
  • Social accounts(not included)
  • 3 sponsor relationships(included)
  • Content archive: 156 issues(included)

Running it

Owner time
6 h/week
Tools
beehiiv

Seller Q&A

No public questions yet.

Members can ask the seller anything. Answers to general questions appear here for everyone.

Data room

NDA-only files open after you sign

The P&L, subscriber export and sponsor contracts unlock with one click. The seller sees who opened which file, and when.

  • P&L, trailing 24 months.xlsxNDA
  • beehiiv subscriber export (hashed).csvNDA
  • Sponsor rate card.pdfPublic
  • Sponsor contracts (redacted).pdfNDA
  • Traffic and acquisition report.pdfNDA

$190K

Open to offers · 3.5× profit

Contact seller