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The Sales Journal

The sales intelligence revenue leaders actually read.

SubscribersVerified
184K
+7.8% in 90 days
Open rateVerified
38.5%
0.8% click rate
TTM revenueSeller-reported
$478K
$39.9K a month
TTM profitSeller-reported
$344K
72% margin
Profit multiple
4.6×
Price ÷ TTM profit
Owner time
6 hrs
a week

The story

B2B sales and revenue leadership, on beehiiv for 59 years: 184K subscribers, $478K in revenue over the last year at a 72% margin, and about 6 hours a week to run.

What stands out

  • Sponsors already booked

    $83.4K booked for the next 90 days; 58% of sponsors renew.

  • Still growing

    Subscribers up 7.8% in the last 90 days.

  • High margin

    72% of revenue is profit.

  • Light to run

    About 6 hours a week today.

Worth checking

  • Revenue is seller-reported

    Ask for Stripe exports or bank statements in diligence.

Written from the listing's numbers, not by the seller. It isn't advice; do your own diligence.

In the seller's words

Tactics, benchmarks and plays for sales leaders, read by VPs of sales, AEs and revenue operators. Sponsorships are written in the publication's voice, with one brand per category per issue and a performance report within 72 hours of every send. The sale includes the list, the archive, the brand and the sponsor relationships. Demo listing: revenue, profit and the asking price are placeholder estimates.

Niche
B2B sales and revenue leadership
Revenue model
Ads & sponsorships
Age
59.1 years
Platform
beehiiv
Open to offers
Yes
Sponsors booked, next 90 days
$83.4K

Growth

Verified via beehiiv

184K

+37.3% over 12 months

Subscribers over the last 12 months: from 134K to 184K.

Revenue

Seller-reported
Revenue, 12 months
$478K
Profit
$343K
  • Sponsorships81%
  • Paid subscriptions3%
  • Affiliate16%
  • Monthly profit
Revenue by month and source over the last 12 months, totalling $478,400, with $342,892 profit. Sponsorships 81%, Paid subscriptions 3%, Affiliate 16%.

Booked, next 90 days

$83.4K

85% of expected sponsor revenue

Sponsor renewal rate

58%

Sponsors who booked again, last 12 months

Rate card

Primary sponsor
$1,650
Secondary sponsor
$625
Classified
$250

Sponsors on the books

Sends 3× a week. Sponsor names are shared after the NDA; contracts are in the data room.

  • Sales software company10 issues booked · sponsor for 23 monthsRenews quarterly30%
  • B2B conference6 issues booked · sponsor for 11 monthsRenews quarterly18%
  • Data enrichment tool5 issues booked · sponsor for 2 monthsOne-off16%
  • Recruiting agency5 issues booked · sponsor for 16 monthsRenews quarterly15%
  • CRM platform4 issues booked · sponsor for 15 monthsRenews quarterly13%
  • Sales training firm3 issues booked · sponsor for 19 monthsRenews quarterly9%
TTM revenue
$478,400
TTM costs
$134,000
TTM profit
$344,400

Audience

Where readers are

  • United States74%
  • Canada and UK14%
  • Rest of world12%

How readers arrive

  • Organic social34%
  • Referrals and recommendations28%
  • Paid acquisition24%
  • Search and direct14%

Who reads it

Primary role
Owners, sales leaders, operators
Company size
Small and mid-sized businesses
Age
28–55

List health

List Health Score

Fair 67/100

How valuable the audience is, not just how big. Built from engagement, growth, where readers came from, how long they stay, inbox placement, geography and how spread out the revenue is.

What goes into it

  • Engagement 25% of score38.5% opens, 0.8% clicks
    43
  • Growth 15% of score+7.8% in 90 days
    64
  • Organic acquisition 15% of score75% joined organically
    79
  • Retention 15% of score1.2% unsubscribe a month
    80
  • Deliverability 10% of score97.8% reach the inbox
    91
  • Sponsor-ready audience 10% of score72% in tier-1 markets
    70
  • Revenue spread 10% of scoreTop sponsor is 30% of revenue
    67

Worth checking in diligence

No red flags. Opens and clicks line up, acquisition is mostly organic and no sponsor dominates.

Measured from the seller's connected email platform and refreshed daily.

What transfers

Included in the sale

  • Subscriber list(included)
  • Domain(included)
  • Social accounts(not included)
  • 7 sponsor relationships(included)
  • Content archive: 229 issues(included)

Running it

Owner time
6 h/week
Tools
beehiiv

Seller Q&A

No public questions yet.

Members can ask the seller anything. Answers to general questions appear here for everyone.

Data room

NDA-only files open after you sign

The P&L, subscriber export and sponsor contracts unlock with one click. The seller sees who opened which file, and when.

  • P&L, trailing 24 months.xlsxNDA
  • beehiiv subscriber export (hashed).csvNDA
  • Sponsor rate card.pdfPublic
  • Sponsor contracts (redacted).pdfNDA
  • Traffic and acquisition report.pdfNDA

$1.6M

Open to offers · 4.6× profit

Contact seller