Demo site.Listings, people and numbers are made up.

Skip to content
SoldNewsletter
All listings
FoodbeehiivDemo listing

The Restaurant Playbook

The business of running a great restaurant.

SubscribersVerified
35K
+7.3% in 90 days
Open rateVerified
41.0%
0.9% click rate
TTM revenueSeller-reported
$70K
$5.8K a month
TTM profitSeller-reported
$50.4K
72% margin
Profit multiple
3.4×
Price ÷ TTM profit
Owner time
6 hrs
a week

The story

Restaurant operators, on beehiiv for 58 years: 35K subscribers, $70K in revenue over the last year at a 72% margin, and about 6 hours a week to run.

What stands out

  • Sponsors already booked

    $8.2K booked for the next 90 days; 62% of sponsors renew.

  • Still growing

    Subscribers up 7.3% in the last 90 days.

  • High margin

    72% of revenue is profit.

  • Light to run

    About 6 hours a week today.

Worth checking

  • Revenue is seller-reported

    Ask for Stripe exports or bank statements in diligence.

Written from the listing's numbers, not by the seller. It isn't advice; do your own diligence.

In the seller's words

Margins, menus, staffing and marketing for restaurant owners and operators. Sponsorships are written in the publication's voice, with one brand per category per issue and a performance report within 72 hours of every send. The sale includes the list, the archive, the brand and the sponsor relationships. Demo listing: revenue, profit and the asking price are placeholder estimates.

Niche
Restaurant operators
Revenue model
Ads & sponsorships
Age
58.2 years
Platform
beehiiv
Open to offers
Yes
Sponsors booked, next 90 days
$8.2K

Growth

Verified via beehiiv

35K

+31.6% over 12 months

Subscribers over the last 12 months: from 26.6K to 35K.

Revenue

Seller-reported
Revenue, 12 months
$70K
Profit
$50.7K
  • Sponsorships82%
  • Paid subscriptions3%
  • Affiliate15%
  • Monthly profit
Revenue by month and source over the last 12 months, totalling $70,000, with $50,743 profit. Sponsorships 82%, Paid subscriptions 3%, Affiliate 15%.

Booked, next 90 days

$8.2K

57% of expected sponsor revenue

Sponsor renewal rate

62%

Sponsors who booked again, last 12 months

Rate card

Primary sponsor
$700
Secondary sponsor
$275
Classified
$100

Sponsors on the books

Sends weekly. Sponsor names are shared after the NDA; contracts are in the data room.

  • Restaurant supplier2 issues booked · sponsor for 21 monthsRenews quarterly32%
  • Restaurant POS system2 issues booked · sponsor for 4 monthsNew this quarter29%
  • Food distributor1 issue booked · sponsor for 13 monthsRenews quarterly21%
  • Scheduling software1 issue booked · sponsor for 17 monthsRenews quarterly18%
TTM revenue
$70,000
TTM costs
$19,600
TTM profit
$50,400

Audience

Where readers are

  • United States88%
  • Canada and UK7%
  • Rest of world5%

How readers arrive

  • Organic social34%
  • Referrals and recommendations28%
  • Paid acquisition24%
  • Search and direct14%

Who reads it

Primary role
Restaurant owners and GMs
Business size
Independent and small groups
Age
28–60

List health

List Health Score

Fair 66/100

How valuable the audience is, not just how big. Built from engagement, growth, where readers came from, how long they stay, inbox placement, geography and how spread out the revenue is.

What goes into it

  • Engagement 25% of score41.0% opens, 0.9% clicks
    47
  • Growth 15% of score+7.3% in 90 days
    62
  • Organic acquisition 15% of score62% joined organically
    60
  • Retention 15% of score1.6% unsubscribe a month
    69
  • Deliverability 10% of score95.9% reach the inbox
    78
  • Sponsor-ready audience 10% of score79% in tier-1 markets
    82
  • Revenue spread 10% of scoreTop sponsor is 18% of revenue
    93

Worth checking in diligence

No red flags. Opens and clicks line up, acquisition is mostly organic and no sponsor dominates.

Measured from the seller's connected email platform and refreshed daily.

What transfers

Included in the sale

  • Subscriber list(included)
  • Domain(included)
  • Social accounts(not included)
  • 3 sponsor relationships(included)
  • Content archive: 135 issues(included)

Running it

Owner time
6 h/week
Tools
beehiiv

Seller Q&A

No public questions yet.

Members can ask the seller anything. Answers to general questions appear here for everyone.

Data room

NDA-only files open after you sign

The P&L, subscriber export and sponsor contracts unlock with one click. The seller sees who opened which file, and when.

  • P&L, trailing 24 months.xlsxNDA
  • beehiiv subscriber export (hashed).csvNDA
  • Sponsor rate card.pdfPublic
  • Sponsor contracts (redacted).pdfNDA
  • Traffic and acquisition report.pdfNDA

$170K

Open to offers · 3.4× profit

Contact seller