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The Open House

Residential real estate insights for buyers and investors.

SubscribersVerified
41K
+6.0% in 90 days
Open rateVerified
38.0%
0.8% click rate
TTM revenueSeller-reported
$73.8K
$6.2K a month
TTM profitSeller-reported
$53.1K
72% margin
Profit multiple
3.6×
Price ÷ TTM profit
Owner time
6 hrs
a week

The story

Residential real estate, on beehiiv for 58.5 years: 41K subscribers, $73.8K in revenue over the last year at a 72% margin, and about 6 hours a week to run.

What stands out

  • Sponsors already booked

    $7.9K booked for the next 90 days; 69% of sponsors renew.

  • Still growing

    Subscribers up 6% in the last 90 days.

  • High margin

    72% of revenue is profit.

  • Light to run

    About 6 hours a week today.

Worth checking

  • Revenue is seller-reported

    Ask for Stripe exports or bank statements in diligence.

Written from the listing's numbers, not by the seller. It isn't advice; do your own diligence.

In the seller's words

Market moves, mortgage news and buying strategy for homebuyers and residential investors. Sponsorships are written in the publication's voice, with one brand per category per issue and a performance report within 72 hours of every send. The sale includes the list, the archive, the brand and the sponsor relationships. Demo listing: revenue, profit and the asking price are placeholder estimates.

Niche
Residential real estate
Revenue model
Ads & sponsorships
Age
58.3 years
Platform
beehiiv
Open to offers
Yes
Sponsors booked, next 90 days
$7.9K

Growth

Verified via beehiiv

41K

+30.1% over 12 months

Subscribers over the last 12 months: from 31.5K to 41K.

Revenue

Seller-reported
Revenue, 12 months
$73.8K
Profit
$53.1K
  • Sponsorships82%
  • Paid subscriptions3%
  • Affiliate15%
  • Monthly profit
Revenue by month and source over the last 12 months, totalling $73,800, with $53,074 profit. Sponsorships 82%, Paid subscriptions 3%, Affiliate 15%.

Booked, next 90 days

$7.9K

52% of expected sponsor revenue

Sponsor renewal rate

69%

Sponsors who booked again, last 12 months

Rate card

Primary sponsor
$250
Secondary sponsor
$100
Classified
$50

Sponsors on the books

Sends 3× a week. Sponsor names are shared after the NDA; contracts are in the data room.

  • Title company6 issues booked · sponsor for 19 monthsRenews quarterly31%
  • Property management firm4 issues booked · sponsor for 10 monthsRenews quarterly20%
  • Investor education course4 issues booked · sponsor for 19 monthsRenews quarterly19%
  • Proptech platform3 issues booked · sponsor for 8 monthsRenews quarterly17%
  • Mortgage lender3 issues booked · sponsor for 14 monthsRenews quarterly13%
TTM revenue
$73,800
TTM costs
$20,700
TTM profit
$53,100

Audience

Where readers are

  • United States93%
  • Canada and UK4%
  • Rest of world3%

How readers arrive

  • Organic social34%
  • Referrals and recommendations28%
  • Paid acquisition24%
  • Search and direct14%

Who reads it

Audience
Investors and buyers
Age
30–65
Interests
Deals, markets, financing

List health

List Health Score

Fair 63/100

How valuable the audience is, not just how big. Built from engagement, growth, where readers came from, how long they stay, inbox placement, geography and how spread out the revenue is.

What goes into it

  • Engagement 25% of score38.0% opens, 0.8% clicks
    42
  • Growth 15% of score+6.0% in 90 days
    55
  • Organic acquisition 15% of score83% joined organically
    90
  • Retention 15% of score2.0% unsubscribe a month
    57
  • Deliverability 10% of score96.8% reach the inbox
    84
  • Sponsor-ready audience 10% of score74% in tier-1 markets
    73
  • Revenue spread 10% of scoreTop sponsor is 31% of revenue
    64

Worth checking in diligence

No red flags. Opens and clicks line up, acquisition is mostly organic and no sponsor dominates.

Measured from the seller's connected email platform and refreshed daily.

What transfers

Included in the sale

  • Subscriber list(included)
  • Domain(included)
  • Social accounts(not included)
  • 3 sponsor relationships(included)
  • Content archive: 146 issues(included)

Running it

Owner time
6 h/week
Tools
beehiiv

Seller Q&A

No public questions yet.

Members can ask the seller anything. Answers to general questions appear here for everyone.

Data room

NDA-only files open after you sign

The P&L, subscriber export and sponsor contracts unlock with one click. The seller sees who opened which file, and when.

  • P&L, trailing 24 months.xlsxNDA
  • beehiiv subscriber export (hashed).csvNDA
  • Sponsor rate card.pdfPublic
  • Sponsor contracts (redacted).pdfNDA
  • Traffic and acquisition report.pdfNDA

$190K

Open to offers · 3.6× profit

Contact seller