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HealthbeehiivDemo listing

The Inner Edge

The performance playbook for high-achievers.

SubscribersVerified
138K
+8.1% in 90 days
Open rateVerified
40.0%
0.8% click rate
TTM revenueSeller-reported
$221K
$18.4K a month
TTM profitSeller-reported
$159K
72% margin
Profit multiple
3.8×
Price ÷ TTM profit
Owner time
6 hrs
a week

The story

Performance and wellness, on beehiiv for 59 years: 138K subscribers, $221K in revenue over the last year at a 72% margin, and about 6 hours a week to run.

What stands out

  • Sponsors already booked

    $37.1K booked for the next 90 days; 76% of sponsors renew.

  • Still growing

    Subscribers up 8.1% in the last 90 days.

  • High margin

    72% of revenue is profit.

  • Light to run

    About 6 hours a week today.

Worth checking

  • Revenue is seller-reported

    Ask for Stripe exports or bank statements in diligence.

Written from the listing's numbers, not by the seller. It isn't advice; do your own diligence.

In the seller's words

Psychology, habits and performance research turned into practical changes for ambitious professionals. Sponsorships are written in the publication's voice, with one brand per category per issue and a performance report within 72 hours of every send. The sale includes the list, the archive, the brand and the sponsor relationships. Demo listing: revenue, profit and the asking price are placeholder estimates.

Niche
Performance and wellness
Revenue model
Ads & sponsorships
Age
59.0 years
Platform
beehiiv
Open to offers
Yes
Sponsors booked, next 90 days
$37.1K

Growth

Verified via beehiiv

138K

+36.1% over 12 months

Subscribers over the last 12 months: from 101K to 138K.

Revenue

Seller-reported
Revenue, 12 months
$221K
Profit
$160K
  • Sponsorships82%
  • Paid subscriptions3%
  • Affiliate15%
  • Monthly profit
Revenue by month and source over the last 12 months, totalling $220,800, with $160,128 profit. Sponsorships 82%, Paid subscriptions 3%, Affiliate 15%.

Booked, next 90 days

$37.1K

82% of expected sponsor revenue

Sponsor renewal rate

76%

Sponsors who booked again, last 12 months

Rate card

Primary sponsor
$750
Secondary sponsor
$300
Classified
$125

Sponsors on the books

Sends 3× a week. Sponsor names are shared after the NDA; contracts are in the data room.

  • Wearable maker11 issues booked · sponsor for 16 monthsRenews quarterly35%
  • Coaching program8 issues booked · sponsor for 18 monthsRenews quarterly25%
  • Sleep app6 issues booked · sponsor for 19 monthsRenews quarterly20%
  • Supplement brand6 issues booked · sponsor for 19 monthsRenews quarterly20%
TTM revenue
$220,800
TTM costs
$61,800
TTM profit
$159,000

Audience

Where readers are

  • United States70%
  • Canada and UK17%
  • Rest of world13%

How readers arrive

  • Organic social34%
  • Referrals and recommendations28%
  • Paid acquisition24%
  • Search and direct14%

Who reads it

Primary role
Professionals and founders
Age
28–50
Interests
Performance, habits, health

List health

List Health Score

Fair 65/100

How valuable the audience is, not just how big. Built from engagement, growth, where readers came from, how long they stay, inbox placement, geography and how spread out the revenue is.

What goes into it

  • Engagement 25% of score40.0% opens, 0.8% clicks
    45
  • Growth 15% of score+8.1% in 90 days
    66
  • Organic acquisition 15% of score65% joined organically
    64
  • Retention 15% of score0.8% unsubscribe a month
    91
  • Deliverability 10% of score94.8% reach the inbox
    70
  • Sponsor-ready audience 10% of score80% in tier-1 markets
    83
  • Revenue spread 10% of scoreTop sponsor is 35% of revenue
    56

Worth checking in diligence

No red flags. Opens and clicks line up, acquisition is mostly organic and no sponsor dominates.

Measured from the seller's connected email platform and refreshed daily.

What transfers

Included in the sale

  • Subscriber list(included)
  • Domain(included)
  • Social accounts(not included)
  • 6 sponsor relationships(included)
  • Content archive: 218 issues(included)

Running it

Owner time
6 h/week
Tools
beehiiv

Seller Q&A

No public questions yet.

Members can ask the seller anything. Answers to general questions appear here for everyone.

Data room

NDA-only files open after you sign

The P&L, subscriber export and sponsor contracts unlock with one click. The seller sees who opened which file, and when.

  • P&L, trailing 24 months.xlsxNDA
  • beehiiv subscriber export (hashed).csvNDA
  • Sponsor rate card.pdfPublic
  • Sponsor contracts (redacted).pdfNDA
  • Traffic and acquisition report.pdfNDA

$605K

Open to offers · 3.8× profit

Contact seller