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EducationbeehiivDemo listing

The Academic Edge

The edge every student needs.

SubscribersVerified
46K
+11.2% in 90 days
Open rateVerified
35.0%
0.7% click rate
TTM revenueSeller-reported
$41.4K
$3.5K a month
TTM profitSeller-reported
$29.8K
72% margin
Profit multiple
3.7×
Price ÷ TTM profit
Owner time
6 hrs
a week

The story

Students and academic success, on beehiiv for 58 years: 46K subscribers, $41.4K in revenue over the last year at a 72% margin, and about 6 hours a week to run.

What stands out

  • Sponsors already booked

    $5K booked for the next 90 days; 65% of sponsors renew.

  • Still growing

    Subscribers up 11.2% in the last 90 days.

  • High margin

    72% of revenue is profit.

  • Light to run

    About 6 hours a week today.

Worth checking

  • Revenue is seller-reported

    Ask for Stripe exports or bank statements in diligence.

Written from the listing's numbers, not by the seller. It isn't advice; do your own diligence.

In the seller's words

Study strategies, admissions advice and tools for students and the parents who support them. Sponsorships are written in the publication's voice, with one brand per category per issue and a performance report within 72 hours of every send. The sale includes the list, the archive, the brand and the sponsor relationships. Demo listing: revenue, profit and the asking price are placeholder estimates.

Niche
Students and academic success
Revenue model
Ads & sponsorships
Age
58.1 years
Platform
beehiiv
Open to offers
Yes
Sponsors booked, next 90 days
$5K

Growth

Verified via beehiiv

46K

+56.6% over 12 months

Subscribers over the last 12 months: from 29.4K to 46K.

Revenue

Seller-reported
Revenue, 12 months
$41.4K
Profit
$29.5K
  • Sponsorships81%
  • Paid subscriptions3%
  • Affiliate16%
  • Monthly profit
Revenue by month and source over the last 12 months, totalling $41,400, with $29,468 profit. Sponsorships 81%, Paid subscriptions 3%, Affiliate 16%.

Booked, next 90 days

$5K

59% of expected sponsor revenue

Sponsor renewal rate

65%

Sponsors who booked again, last 12 months

Rate card

Primary sponsor
$400
Secondary sponsor
$175
Classified
$75

Sponsors on the books

Sends weekly. Sponsor names are shared after the NDA; contracts are in the data room.

  • Tutoring platform3 issues booked · sponsor for 23 monthsRenews quarterly39%
  • Study app2 issues booked · sponsor for 20 monthsRenews quarterly27%
  • Student loan provider2 issues booked · sponsor for 12 monthsRenews quarterly20%
  • Test prep company1 issue booked · sponsor for 15 monthsRenews quarterly14%
TTM revenue
$41,400
TTM costs
$11,600
TTM profit
$29,800

Audience

Where readers are

  • United States78%
  • Canada and UK12%
  • Rest of world10%

How readers arrive

  • Organic social34%
  • Referrals and recommendations28%
  • Paid acquisition24%
  • Search and direct14%

Who reads it

Audience
Students and parents
Age
16–24 and 40–55
Interests
Admissions, study, careers

List health

List Health Score

Fair 61/100

How valuable the audience is, not just how big. Built from engagement, growth, where readers came from, how long they stay, inbox placement, geography and how spread out the revenue is.

What goes into it

  • Engagement 25% of score35.0% opens, 0.7% clicks
    36
  • Growth 15% of score+11.2% in 90 days
    81
  • Organic acquisition 15% of score76% joined organically
    80
  • Retention 15% of score1.9% unsubscribe a month
    60
  • Deliverability 10% of score94.8% reach the inbox
    70
  • Sponsor-ready audience 10% of score71% in tier-1 markets
    68
  • Revenue spread 10% of scoreTop sponsor is 39% of revenue
    47

Worth checking in diligence

No red flags. Opens and clicks line up, acquisition is mostly organic and no sponsor dominates.

Measured from the seller's connected email platform and refreshed daily.

What transfers

Included in the sale

  • Subscriber list(included)
  • Domain(included)
  • Social accounts(not included)
  • 3 sponsor relationships(included)
  • Content archive: 125 issues(included)

Running it

Owner time
6 h/week
Tools
beehiiv

Seller Q&A

No public questions yet.

Members can ask the seller anything. Answers to general questions appear here for everyone.

Data room

NDA-only files open after you sign

The P&L, subscriber export and sponsor contracts unlock with one click. The seller sees who opened which file, and when.

  • P&L, trailing 24 months.xlsxNDA
  • beehiiv subscriber export (hashed).csvNDA
  • Sponsor rate card.pdfPublic
  • Sponsor contracts (redacted).pdfNDA
  • Traffic and acquisition report.pdfNDA

$110K

Open to offers · 3.7× profit

Contact seller