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LocalbeehiivDemo listing

O'ahu Insider

The insider's guide to island living.

SubscribersVerified
50K
+6.5% in 90 days
Open rateVerified
45.0%
0.9% click rate
TTM revenueSeller-reported
$75K
$6.3K a month
TTM profitSeller-reported
$54K
72% margin
Profit multiple
3.7×
Price ÷ TTM profit
Owner time
6 hrs
a week

The story

Hawaii local news and lifestyle, on beehiiv for 58.5 years: 50K subscribers, $75K in revenue over the last year at a 72% margin, and about 6 hours a week to run.

What stands out

  • Readers open it

    45% average open rate.

  • Sponsors already booked

    $9.2K booked for the next 90 days; 84% of sponsors renew.

  • Still growing

    Subscribers up 6.5% in the last 90 days.

  • High margin

    72% of revenue is profit.

Worth checking

  • Revenue is seller-reported

    Ask for Stripe exports or bank statements in diligence.

  • One sponsor brings in more than 40% of revenue

    See List health for detail.

Written from the listing's numbers, not by the seller. It isn't advice; do your own diligence.

In the seller's words

Local news, food, events and island life for residents of O'ahu and the people who wish they were. Sponsorships are written in the publication's voice, with one brand per category per issue and a performance report within 72 hours of every send. The sale includes the list, the archive, the brand and the sponsor relationships. Demo listing: revenue, profit and the asking price are placeholder estimates.

Niche
Hawaii local news and lifestyle
Revenue model
Ads & sponsorships
Age
58.7 years
Platform
beehiiv
Open to offers
Yes
Sponsors booked, next 90 days
$9.2K

Growth

Verified via beehiiv

50K

+27.3% over 12 months

Subscribers over the last 12 months: from 39.3K to 50K.

Revenue

Seller-reported
Revenue, 12 months
$75K
Profit
$54.1K
  • Sponsorships82%
  • Paid subscriptions3%
  • Affiliate15%
  • Monthly profit
Revenue by month and source over the last 12 months, totalling $75,000, with $54,123 profit. Sponsorships 82%, Paid subscriptions 3%, Affiliate 15%.

Booked, next 90 days

$9.2K

60% of expected sponsor revenue

Sponsor renewal rate

84%

Sponsors who booked again, last 12 months

Rate card

Primary sponsor
$150
Secondary sponsor
$50
Classified
$25

Sponsors on the books

Sends 5× a week. Sponsor names are shared after the NDA; contracts are in the data room.

  • Local bank16 issues booked · sponsor for 13 monthsRenews quarterly41%
  • Health system6 issues booked · sponsor for 12 monthsRenews quarterly15%
  • Event venue5 issues booked · sponsor for 3 monthsNew this quarter14%
  • Real estate brokerage5 issues booked · sponsor for 19 monthsRenews quarterly14%
  • Restaurant group4 issues booked · sponsor for 9 monthsRenews quarterly11%
  • Fitness studio2 issues booked · sponsor for 4 monthsOne-off6%
TTM revenue
$75,000
TTM costs
$21,000
TTM profit
$54,000

Audience

Where readers are

  • United States96%
  • Canada and UK2%
  • Rest of world2%

How readers arrive

  • Organic social34%
  • Referrals and recommendations28%
  • Paid acquisition24%
  • Search and direct14%

Who reads it

Audience
Residents and frequent visitors
Age
25–55
Interests
Food, events, local news

List health

List Health Score

Fair 67/100

How valuable the audience is, not just how big. Built from engagement, growth, where readers came from, how long they stay, inbox placement, geography and how spread out the revenue is.

What goes into it

  • Engagement 25% of score45.0% opens, 0.9% clicks
    56
  • Growth 15% of score+6.5% in 90 days
    57
  • Organic acquisition 15% of score65% joined organically
    64
  • Retention 15% of score1.4% unsubscribe a month
    74
  • Deliverability 10% of score98.5% reach the inbox
    96
  • Sponsor-ready audience 10% of score97% in tier-1 markets
    100
  • Revenue spread 10% of scoreTop sponsor is 41% of revenue
    42

Worth checking in diligence

  • One sponsor brings in more than 40% of revenue.

Measured from the seller's connected email platform and refreshed daily.

What transfers

Included in the sale

  • Subscriber list(included)
  • Domain(included)
  • Social accounts(not included)
  • 3 sponsor relationships(included)
  • Content archive: 187 issues(included)

Running it

Owner time
6 h/week
Tools
beehiiv

Seller Q&A

No public questions yet.

Members can ask the seller anything. Answers to general questions appear here for everyone.

Data room

NDA-only files open after you sign

The P&L, subscriber export and sponsor contracts unlock with one click. The seller sees who opened which file, and when.

  • P&L, trailing 24 months.xlsxNDA
  • beehiiv subscriber export (hashed).csvNDA
  • Sponsor rate card.pdfPublic
  • Sponsor contracts (redacted).pdfNDA
  • Traffic and acquisition report.pdfNDA

$200K

Open to offers · 3.7× profit

Contact seller