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LocalbeehiivDemo listing

NYC Peak

Insider picks for a city that moves fast.

SubscribersVerified
106K
+9.8% in 90 days
Open rateVerified
43.0%
0.9% click rate
TTM revenueSeller-reported
$180K
$15K a month
TTM profitSeller-reported
$130K
72% margin
Profit multiple
3.5×
Price ÷ TTM profit
Owner time
6 hrs
a week

The story

New York City culture, on beehiiv for 58.5 years: 106K subscribers, $180K in revenue over the last year at a 72% margin, and about 6 hours a week to run.

What stands out

  • Sponsors already booked

    $31.4K booked for the next 90 days; 58% of sponsors renew.

  • Still growing

    Subscribers up 9.8% in the last 90 days.

  • High margin

    72% of revenue is profit.

  • Light to run

    About 6 hours a week today.

Worth checking

  • Revenue is seller-reported

    Ask for Stripe exports or bank statements in diligence.

Written from the listing's numbers, not by the seller. It isn't advice; do your own diligence.

In the seller's words

Restaurants, openings, events and the best of the week in New York, written by people who live it. Sponsorships are written in the publication's voice, with one brand per category per issue and a performance report within 72 hours of every send. The sale includes the list, the archive, the brand and the sponsor relationships. Demo listing: revenue, profit and the asking price are placeholder estimates.

Niche
New York City culture
Revenue model
Ads & sponsorships
Age
58.6 years
Platform
beehiiv
Open to offers
Yes
Sponsors booked, next 90 days
$31.4K

Growth

Verified via beehiiv

106K

+48.6% over 12 months

Subscribers over the last 12 months: from 71.3K to 106K.

Revenue

Seller-reported
Revenue, 12 months
$180K
Profit
$129K
  • Sponsorships81%
  • Paid subscriptions3%
  • Affiliate16%
  • Monthly profit
Revenue by month and source over the last 12 months, totalling $180,200, with $129,268 profit. Sponsorships 81%, Paid subscriptions 3%, Affiliate 16%.

Booked, next 90 days

$31.4K

85% of expected sponsor revenue

Sponsor renewal rate

58%

Sponsors who booked again, last 12 months

Rate card

Primary sponsor
$350
Secondary sponsor
$150
Classified
$50

Sponsors on the books

Sends 5× a week. Sponsor names are shared after the NDA; contracts are in the data room.

  • Event venue15 issues booked · sponsor for 10 monthsRenews quarterly27%
  • Health system14 issues booked · sponsor for 16 monthsRenews quarterly25%
  • Restaurant group13 issues booked · sponsor for 17 monthsRenews quarterly24%
  • Real estate brokerage7 issues booked · sponsor for 14 monthsRenews quarterly12%
  • Fitness studio7 issues booked · sponsor for 16 monthsRenews quarterly12%
TTM revenue
$180,200
TTM costs
$50,500
TTM profit
$129,700

Audience

Where readers are

  • United States96%
  • Canada and UK2%
  • Rest of world2%

How readers arrive

  • Organic social34%
  • Referrals and recommendations28%
  • Paid acquisition24%
  • Search and direct14%

Who reads it

Audience
Residents and frequent visitors
Age
25–55
Interests
Food, events, local news

List health

List Health Score

Fair 64/100

How valuable the audience is, not just how big. Built from engagement, growth, where readers came from, how long they stay, inbox placement, geography and how spread out the revenue is.

What goes into it

  • Engagement 25% of score43.0% opens, 0.9% clicks
    51
  • Growth 15% of score+9.8% in 90 days
    74
  • Organic acquisition 15% of score55% joined organically
    50
  • Retention 15% of score2.4% unsubscribe a month
    46
  • Deliverability 10% of score96.9% reach the inbox
    85
  • Sponsor-ready audience 10% of score94% in tier-1 markets
    100
  • Revenue spread 10% of scoreTop sponsor is 27% of revenue
    73

Worth checking in diligence

No red flags. Opens and clicks line up, acquisition is mostly organic and no sponsor dominates.

Measured from the seller's connected email platform and refreshed daily.

What transfers

Included in the sale

  • Subscriber list(included)
  • Domain(included)
  • Social accounts(not included)
  • 4 sponsor relationships(included)
  • Content archive: 177 issues(included)

Running it

Owner time
6 h/week
Tools
beehiiv

Seller Q&A

No public questions yet.

Members can ask the seller anything. Answers to general questions appear here for everyone.

Data room

NDA-only files open after you sign

The P&L, subscriber export and sponsor contracts unlock with one click. The seller sees who opened which file, and when.

  • P&L, trailing 24 months.xlsxNDA
  • beehiiv subscriber export (hashed).csvNDA
  • Sponsor rate card.pdfPublic
  • Sponsor contracts (redacted).pdfNDA
  • Traffic and acquisition report.pdfNDA

$455K

Open to offers · 3.5× profit

Contact seller