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AutomotivebeehiivDemo listing

Exotic Car Insider

Insider access to the world's most coveted automobiles.

SubscribersVerified
113K
+6.9% in 90 days
Open rateVerified
41.0%
0.9% click rate
TTM revenueSeller-reported
$249K
$20.7K a month
TTM profitSeller-reported
$179K
72% margin
Profit multiple
3.6×
Price ÷ TTM profit
Owner time
6 hrs
a week

The story

Luxury and exotic cars, on beehiiv for 59 years: 113K subscribers, $249K in revenue over the last year at a 72% margin, and about 6 hours a week to run.

What stands out

  • Sponsors already booked

    $34.7K booked for the next 90 days; 88% of sponsors renew.

  • Still growing

    Subscribers up 6.9% in the last 90 days.

  • High margin

    72% of revenue is profit.

  • Light to run

    About 6 hours a week today.

Worth checking

  • Revenue is seller-reported

    Ask for Stripe exports or bank statements in diligence.

Written from the listing's numbers, not by the seller. It isn't advice; do your own diligence.

In the seller's words

Launches, auctions and the stories behind the world's most desirable cars, for collectors and enthusiasts. Sponsorships are written in the publication's voice, with one brand per category per issue and a performance report within 72 hours of every send. The sale includes the list, the archive, the brand and the sponsor relationships. Demo listing: revenue, profit and the asking price are placeholder estimates.

Niche
Luxury and exotic cars
Revenue model
Ads & sponsorships
Age
58.9 years
Platform
beehiiv
Open to offers
Yes
Sponsors booked, next 90 days
$34.7K

Growth

Verified via beehiiv

113K

+29.9% over 12 months

Subscribers over the last 12 months: from 87K to 113K.

Revenue

Seller-reported
Revenue, 12 months
$249K
Profit
$179K
  • Sponsorships82%
  • Paid subscriptions3%
  • Affiliate15%
  • Monthly profit
Revenue by month and source over the last 12 months, totalling $248,600, with $178,900 profit. Sponsorships 82%, Paid subscriptions 3%, Affiliate 15%.

Booked, next 90 days

$34.7K

68% of expected sponsor revenue

Sponsor renewal rate

88%

Sponsors who booked again, last 12 months

Rate card

Primary sponsor
$1,300
Secondary sponsor
$500
Classified
$200

Sponsors on the books

Sends 2× a week. Sponsor names are shared after the NDA; contracts are in the data room.

  • Car storage service6 issues booked · sponsor for 21 monthsRenews quarterly31%
  • Driving experience5 issues booked · sponsor for 11 monthsRenews quarterly25%
  • Car auction house3 issues booked · sponsor for 4 monthsNew this quarter17%
  • Luxury watch brand3 issues booked · sponsor for 2 monthsOne-off15%
  • Detailing products brand2 issues booked · sponsor for 19 monthsRenews quarterly13%
TTM revenue
$248,600
TTM costs
$69,600
TTM profit
$179,000

Audience

Where readers are

  • United States66%
  • Canada and UK19%
  • Rest of world15%

How readers arrive

  • Organic social34%
  • Referrals and recommendations28%
  • Paid acquisition24%
  • Search and direct14%

Who reads it

Audience
Collectors and enthusiasts
Household income
Above average
Age
30–65

List health

List Health Score

Fair 65/100

How valuable the audience is, not just how big. Built from engagement, growth, where readers came from, how long they stay, inbox placement, geography and how spread out the revenue is.

What goes into it

  • Engagement 25% of score41.0% opens, 0.9% clicks
    47
  • Growth 15% of score+6.9% in 90 days
    60
  • Organic acquisition 15% of score53% joined organically
    47
  • Retention 15% of score1.3% unsubscribe a month
    77
  • Deliverability 10% of score98.9% reach the inbox
    99
  • Sponsor-ready audience 10% of score85% in tier-1 markets
    92
  • Revenue spread 10% of scoreTop sponsor is 31% of revenue
    64

Worth checking in diligence

No red flags. Opens and clicks line up, acquisition is mostly organic and no sponsor dominates.

Measured from the seller's connected email platform and refreshed daily.

What transfers

Included in the sale

  • Subscriber list(included)
  • Domain(included)
  • Social accounts(not included)
  • 5 sponsor relationships(included)
  • Content archive: 208 issues(included)

Running it

Owner time
6 h/week
Tools
beehiiv

Seller Q&A

No public questions yet.

Members can ask the seller anything. Answers to general questions appear here for everyone.

Data room

NDA-only files open after you sign

The P&L, subscriber export and sponsor contracts unlock with one click. The seller sees who opened which file, and when.

  • P&L, trailing 24 months.xlsxNDA
  • beehiiv subscriber export (hashed).csvNDA
  • Sponsor rate card.pdfPublic
  • Sponsor contracts (redacted).pdfNDA
  • Traffic and acquisition report.pdfNDA

$645K

Open to offers · 3.6× profit

Contact seller