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FinancebeehiivDemo listing

CFO Executive Insights

Strategic intelligence for the C-suite.

SubscribersVerified
67K
+5.4% in 90 days
Open rateVerified
36.0%
0.8% click rate
TTM revenueSeller-reported
$214K
$17.9K a month
TTM profitSeller-reported
$154K
72% margin
Profit multiple
3.8×
Price ÷ TTM profit
Owner time
6 hrs
a week

The story

Corporate finance and leadership, on beehiiv for 58.5 years: 67K subscribers, $214K in revenue over the last year at a 72% margin, and about 6 hours a week to run.

What stands out

  • Sponsors already booked

    $24.6K booked for the next 90 days; 59% of sponsors renew.

  • Still growing

    Subscribers up 5.4% in the last 90 days.

  • High margin

    72% of revenue is profit.

  • Light to run

    About 6 hours a week today.

Worth checking

  • Revenue is seller-reported

    Ask for Stripe exports or bank statements in diligence.

Written from the listing's numbers, not by the seller. It isn't advice; do your own diligence.

In the seller's words

Finance strategy, capital allocation and leadership for CFOs and the executives who work with them. Sponsorships are written in the publication's voice, with one brand per category per issue and a performance report within 72 hours of every send. The sale includes the list, the archive, the brand and the sponsor relationships. Demo listing: revenue, profit and the asking price are placeholder estimates.

Niche
Corporate finance and leadership
Revenue model
Ads & sponsorships
Age
58.4 years
Platform
beehiiv
Open to offers
Yes
Sponsors booked, next 90 days
$24.6K

Growth

Verified via beehiiv

67K

+24.0% over 12 months

Subscribers over the last 12 months: from 54.1K to 67K.

Revenue

Seller-reported
Revenue, 12 months
$214K
Profit
$155K
  • Sponsorships81%
  • Paid subscriptions3%
  • Affiliate16%
  • Monthly profit
Revenue by month and source over the last 12 months, totalling $214,400, with $155,276 profit. Sponsorships 81%, Paid subscriptions 3%, Affiliate 16%.

Booked, next 90 days

$24.6K

56% of expected sponsor revenue

Sponsor renewal rate

59%

Sponsors who booked again, last 12 months

Rate card

Primary sponsor
$2,200
Secondary sponsor
$850
Classified
$350

Sponsors on the books

Sends weekly. Sponsor names are shared after the NDA; contracts are in the data room.

  • Fintech app2 issues booked · sponsor for 11 monthsRenews quarterly28%
  • Wealth manager1 issue booked · sponsor for 19 monthsRenews quarterly21%
  • Investment platform1 issue booked · sponsor for 18 monthsRenews quarterly20%
  • Financial data provider1 issue booked · sponsor for 13 monthsRenews quarterly19%
  • Brokerage1 issue booked · sponsor for 1 monthOne-off13%
TTM revenue
$214,400
TTM costs
$60,000
TTM profit
$154,400

Audience

Where readers are

  • United States72%
  • Canada and UK15%
  • Rest of world13%

How readers arrive

  • Organic social34%
  • Referrals and recommendations28%
  • Paid acquisition24%
  • Search and direct14%

Who reads it

Primary role
Founders, CFOs, investors
Seniority
Director and above
Age
30–60

List health

List Health Score

Fair 64/100

How valuable the audience is, not just how big. Built from engagement, growth, where readers came from, how long they stay, inbox placement, geography and how spread out the revenue is.

What goes into it

  • Engagement 25% of score36.0% opens, 0.8% clicks
    38
  • Growth 15% of score+5.4% in 90 days
    52
  • Organic acquisition 15% of score76% joined organically
    80
  • Retention 15% of score1.6% unsubscribe a month
    69
  • Deliverability 10% of score97.4% reach the inbox
    89
  • Sponsor-ready audience 10% of score67% in tier-1 markets
    62
  • Revenue spread 10% of scoreTop sponsor is 20% of revenue
    89

Worth checking in diligence

No red flags. Opens and clicks line up, acquisition is mostly organic and no sponsor dominates.

Measured from the seller's connected email platform and refreshed daily.

What transfers

Included in the sale

  • Subscriber list(included)
  • Domain(included)
  • Social accounts(not included)
  • 3 sponsor relationships(included)
  • Content archive: 156 issues(included)

Running it

Owner time
6 h/week
Tools
beehiiv

Seller Q&A

No public questions yet.

Members can ask the seller anything. Answers to general questions appear here for everyone.

Data room

NDA-only files open after you sign

The P&L, subscriber export and sponsor contracts unlock with one click. The seller sees who opened which file, and when.

  • P&L, trailing 24 months.xlsxNDA
  • beehiiv subscriber export (hashed).csvNDA
  • Sponsor rate card.pdfPublic
  • Sponsor contracts (redacted).pdfNDA
  • Traffic and acquisition report.pdfNDA

$585K

Open to offers · 3.8× profit

Contact seller