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HealthbeehiivDemo listing

Bug of the Week

Your bite-sized newsletter to know your pests and protect your nest.

SubscribersVerified
100K
+10.8% in 90 days
Open rateVerified
41.0%
0.9% click rate
TTM revenueSeller-reported
$110K
$9.2K a month
TTM profitSeller-reported
$79.2K
72% margin
Profit multiple
3.9×
Price ÷ TTM profit
Owner time
6 hrs
a week

The story

Pest control and home health, on beehiiv for 58.5 years: 100K subscribers, $110K in revenue over the last year at a 72% margin, and about 6 hours a week to run.

What stands out

  • Sponsors already booked

    $10.1K booked for the next 90 days; 67% of sponsors renew.

  • Still growing

    Subscribers up 10.8% in the last 90 days.

  • High margin

    72% of revenue is profit.

  • Light to run

    About 6 hours a week today.

Worth checking

  • Revenue is seller-reported

    Ask for Stripe exports or bank statements in diligence.

Written from the listing's numbers, not by the seller. It isn't advice; do your own diligence.

In the seller's words

One critter a week — its dirty little secrets and practical tips to keep it out of your home, written by two best friends who love (and hate) bugs. Sponsorships are written in the publication's voice, with one brand per category per issue and a performance report within 72 hours of every send. The sale includes the list, the archive, the brand and the sponsor relationships. Demo listing: revenue, profit and the asking price are placeholder estimates.

Niche
Pest control and home health
Revenue model
Ads & sponsorships
Age
58.5 years
Platform
beehiiv
Open to offers
Yes
Sponsors booked, next 90 days
$10.1K

Growth

Verified via beehiiv

100K

+51.8% over 12 months

Subscribers over the last 12 months: from 65.9K to 100K.

Revenue

Seller-reported
Revenue, 12 months
$110K
Profit
$79.2K
  • Sponsorships82%
  • Paid subscriptions3%
  • Affiliate15%
  • Monthly profit
Revenue by month and source over the last 12 months, totalling $110,000, with $79,235 profit. Sponsorships 82%, Paid subscriptions 3%, Affiliate 15%.

Booked, next 90 days

$10.1K

45% of expected sponsor revenue

Sponsor renewal rate

67%

Sponsors who booked again, last 12 months

Rate card

Primary sponsor
$250
Secondary sponsor
$75
Classified
$25

Sponsors on the books

Sends 5× a week. Sponsor names are shared after the NDA; contracts are in the data room.

  • Supplement brand9 issues booked · sponsor for 15 monthsRenews quarterly32%
  • Coaching program9 issues booked · sponsor for 5 monthsOne-off31%
  • Health testing service6 issues booked · sponsor for 8 monthsRenews quarterly19%
  • Wearable maker5 issues booked · sponsor for 5 monthsOne-off18%
TTM revenue
$110,000
TTM costs
$30,800
TTM profit
$79,200

Audience

Where readers are

  • United States90%
  • Canada and UK6%
  • Rest of world4%

How readers arrive

  • Organic social34%
  • Referrals and recommendations28%
  • Paid acquisition24%
  • Search and direct14%

Who reads it

Audience
Homeowners and renters
Age
25–55
Interests
Pest control, home, health

List health

List Health Score

Fair 67/100

How valuable the audience is, not just how big. Built from engagement, growth, where readers came from, how long they stay, inbox placement, geography and how spread out the revenue is.

What goes into it

  • Engagement 25% of score41.0% opens, 0.9% clicks
    47
  • Growth 15% of score+10.8% in 90 days
    79
  • Organic acquisition 15% of score75% joined organically
    79
  • Retention 15% of score2.3% unsubscribe a month
    49
  • Deliverability 10% of score95.4% reach the inbox
    74
  • Sponsor-ready audience 10% of score77% in tier-1 markets
    78
  • Revenue spread 10% of scoreTop sponsor is 19% of revenue
    91

Worth checking in diligence

No red flags. Opens and clicks line up, acquisition is mostly organic and no sponsor dominates.

Measured from the seller's connected email platform and refreshed daily.

What transfers

Included in the sale

  • Subscriber list(included)
  • Domain(included)
  • Social accounts(not included)
  • 4 sponsor relationships(included)
  • Content archive: 166 issues(included)

Running it

Owner time
6 h/week
Tools
beehiiv

Seller Q&A

No public questions yet.

Members can ask the seller anything. Answers to general questions appear here for everyone.

Data room

NDA-only files open after you sign

The P&L, subscriber export and sponsor contracts unlock with one click. The seller sees who opened which file, and when.

  • P&L, trailing 24 months.xlsxNDA
  • beehiiv subscriber export (hashed).csvNDA
  • Sponsor rate card.pdfPublic
  • Sponsor contracts (redacted).pdfNDA
  • Traffic and acquisition report.pdfNDA

$310K

Open to offers · 3.9× profit

Contact seller