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BusinessbeehiivDemo listing

Blue Collar Profits

Building wealth with your hands.

SubscribersVerified
55K
+9.0% in 90 days
Open rateVerified
40.0%
0.8% click rate
TTM revenueSeller-reported
$88K
$7.3K a month
TTM profitSeller-reported
$63.4K
72% margin
Profit multiple
3.7×
Price ÷ TTM profit
Owner time
6 hrs
a week

The story

Trades and small business, on beehiiv for 58.5 years: 55K subscribers, $88K in revenue over the last year at a 72% margin, and about 6 hours a week to run.

What stands out

  • Sponsors already booked

    $13.9K booked for the next 90 days; 76% of sponsors renew.

  • Still growing

    Subscribers up 9% in the last 90 days.

  • High margin

    72% of revenue is profit.

  • Light to run

    About 6 hours a week today.

Worth checking

  • Revenue is seller-reported

    Ask for Stripe exports or bank statements in diligence.

Written from the listing's numbers, not by the seller. It isn't advice; do your own diligence.

In the seller's words

Business, pricing and wealth-building for owners of trades and service businesses. Sponsorships are written in the publication's voice, with one brand per category per issue and a performance report within 72 hours of every send. The sale includes the list, the archive, the brand and the sponsor relationships. Demo listing: revenue, profit and the asking price are placeholder estimates.

Niche
Trades and small business
Revenue model
Ads & sponsorships
Age
58.3 years
Platform
beehiiv
Open to offers
Yes
Sponsors booked, next 90 days
$13.9K

Growth

Verified via beehiiv

55K

+40.4% over 12 months

Subscribers over the last 12 months: from 39.2K to 55K.

Revenue

Seller-reported
Revenue, 12 months
$88K
Profit
$63.9K
  • Sponsorships84%
  • Paid subscriptions3%
  • Affiliate13%
  • Monthly profit
Revenue by month and source over the last 12 months, totalling $88,000, with $63,909 profit. Sponsorships 84%, Paid subscriptions 3%, Affiliate 13%.

Booked, next 90 days

$13.9K

77% of expected sponsor revenue

Sponsor renewal rate

76%

Sponsors who booked again, last 12 months

Rate card

Primary sponsor
$900
Secondary sponsor
$350
Classified
$150

Sponsors on the books

Sends weekly. Sponsor names are shared after the NDA; contracts are in the data room.

  • Data enrichment tool3 issues booked · sponsor for 19 monthsRenews quarterly31%
  • CRM platform3 issues booked · sponsor for 18 monthsRenews quarterly30%
  • Sales software company2 issues booked · sponsor for 12 monthsRenews quarterly24%
  • Sales training firm2 issues booked · sponsor for 16 monthsRenews quarterly16%
TTM revenue
$88,000
TTM costs
$24,600
TTM profit
$63,400

Audience

Where readers are

  • United States74%
  • Canada and UK14%
  • Rest of world12%

How readers arrive

  • Organic social34%
  • Referrals and recommendations28%
  • Paid acquisition24%
  • Search and direct14%

Who reads it

Primary role
Owners, sales leaders, operators
Company size
Small and mid-sized businesses
Age
28–55

List health

List Health Score

Fair 66/100

How valuable the audience is, not just how big. Built from engagement, growth, where readers came from, how long they stay, inbox placement, geography and how spread out the revenue is.

What goes into it

  • Engagement 25% of score40.0% opens, 0.8% clicks
    45
  • Growth 15% of score+9.0% in 90 days
    70
  • Organic acquisition 15% of score77% joined organically
    81
  • Retention 15% of score1.9% unsubscribe a month
    60
  • Deliverability 10% of score93.2% reach the inbox
    59
  • Sponsor-ready audience 10% of score87% in tier-1 markets
    95
  • Revenue spread 10% of scoreTop sponsor is 24% of revenue
    80

Worth checking in diligence

No red flags. Opens and clicks line up, acquisition is mostly organic and no sponsor dominates.

Measured from the seller's connected email platform and refreshed daily.

What transfers

Included in the sale

  • Subscriber list(included)
  • Domain(included)
  • Social accounts(not included)
  • 3 sponsor relationships(included)
  • Content archive: 146 issues(included)

Running it

Owner time
6 h/week
Tools
beehiiv

Seller Q&A

No public questions yet.

Members can ask the seller anything. Answers to general questions appear here for everyone.

Data room

NDA-only files open after you sign

The P&L, subscriber export and sponsor contracts unlock with one click. The seller sees who opened which file, and when.

  • P&L, trailing 24 months.xlsxNDA
  • beehiiv subscriber export (hashed).csvNDA
  • Sponsor rate card.pdfPublic
  • Sponsor contracts (redacted).pdfNDA
  • Traffic and acquisition report.pdfNDA

$235K

Open to offers · 3.7× profit

Contact seller