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Birdies, Bogeys & Bourbon

Where golf culture decides what's next.

SubscribersVerified
209K
+9.2% in 90 days
Open rateVerified
44.0%
0.9% click rate
TTM revenueSeller-reported
$397K
$33.1K a month
TTM profitSeller-reported
$286K
72% margin
Profit multiple
4.5×
Price ÷ TTM profit
Owner time
6 hrs
a week

The story

Golf culture and lifestyle, on beehiiv for 59.5 years: 209K subscribers, $397K in revenue over the last year at a 72% margin, and about 6 hours a week to run.

What stands out

  • Sponsors already booked

    $43.1K booked for the next 90 days; 91% of sponsors renew.

  • Still growing

    Subscribers up 9.2% in the last 90 days.

  • High margin

    72% of revenue is profit.

  • Light to run

    About 6 hours a week today.

Worth checking

  • Revenue is seller-reported

    Ask for Stripe exports or bank statements in diligence.

Written from the listing's numbers, not by the seller. It isn't advice; do your own diligence.

In the seller's words

Gear drops, course travel, bourbon and style for golfers who care about the nineteenth hole as much as the first. Sponsorships are written in the publication's voice, with one brand per category per issue and a performance report within 72 hours of every send. The sale includes the list, the archive, the brand and the sponsor relationships. Demo listing: revenue, profit and the asking price are placeholder estimates.

Niche
Golf culture and lifestyle
Revenue model
Ads & sponsorships
Age
59.3 years
Platform
beehiiv
Open to offers
Yes
Sponsors booked, next 90 days
$43.1K

Growth

Verified via beehiiv

209K

+43.0% over 12 months

Subscribers over the last 12 months: from 146K to 209K.

Revenue

Seller-reported
Revenue, 12 months
$397K
Profit
$285K
  • Sponsorships83%
  • Paid subscriptions3%
  • Affiliate14%
  • Monthly profit
Revenue by month and source over the last 12 months, totalling $397,100, with $284,786 profit. Sponsorships 83%, Paid subscriptions 3%, Affiliate 14%.

Booked, next 90 days

$43.1K

53% of expected sponsor revenue

Sponsor renewal rate

91%

Sponsors who booked again, last 12 months

Rate card

Primary sponsor
$4,050
Secondary sponsor
$1,575
Classified
$625

Sponsors on the books

Sends weekly. Sponsor names are shared after the NDA; contracts are in the data room.

  • Spirits brand2 issues booked · sponsor for 13 monthsRenews quarterly27%
  • Watch brand1 issue booked · sponsor for 15 monthsRenews quarterly19%
  • Club fitting service1 issue booked · sponsor for 20 monthsRenews quarterly19%
  • Golf apparel brand1 issue booked · sponsor for 15 monthsRenews quarterly14%
  • Grooming brand1 issue booked · sponsor for 5 monthsNew this quarter13%
  • Golf travel company1 issue booked · sponsor for 12 monthsRenews quarterly8%
TTM revenue
$397,100
TTM costs
$111,200
TTM profit
$285,900

Audience

Where readers are

  • United States82%
  • Canada and UK10%
  • Rest of world8%

How readers arrive

  • Organic social34%
  • Referrals and recommendations28%
  • Paid acquisition24%
  • Search and direct14%

Who reads it

Gender
78% male
Age
35–65
Interests
Golf travel, gear, spirits

List health

List Health Score

Strong 70/100

How valuable the audience is, not just how big. Built from engagement, growth, where readers came from, how long they stay, inbox placement, geography and how spread out the revenue is.

What goes into it

  • Engagement 25% of score44.0% opens, 0.9% clicks
    53
  • Growth 15% of score+9.2% in 90 days
    71
  • Organic acquisition 15% of score76% joined organically
    80
  • Retention 15% of score1.1% unsubscribe a month
    83
  • Deliverability 10% of score95.5% reach the inbox
    75
  • Sponsor-ready audience 10% of score74% in tier-1 markets
    73
  • Revenue spread 10% of scoreTop sponsor is 27% of revenue
    73

Worth checking in diligence

No red flags. Opens and clicks line up, acquisition is mostly organic and no sponsor dominates.

Measured from the seller's connected email platform and refreshed daily.

What transfers

Included in the sale

  • Subscriber list(included)
  • Domain(included)
  • Social accounts(not included)
  • 8 sponsor relationships(included)
  • Content archive: 250 issues(included)

Running it

Owner time
6 h/week
Tools
beehiiv

Seller Q&A

No public questions yet.

Members can ask the seller anything. Answers to general questions appear here for everyone.

Data room

NDA-only files open after you sign

The P&L, subscriber export and sponsor contracts unlock with one click. The seller sees who opened which file, and when.

  • P&L, trailing 24 months.xlsxNDA
  • beehiiv subscriber export (hashed).csvNDA
  • Sponsor rate card.pdfPublic
  • Sponsor contracts (redacted).pdfNDA
  • Traffic and acquisition report.pdfNDA

$1.27M

Open to offers · 4.5× profit

Contact seller