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OutdoorsbeehiivDemo listing

Big Buck Journal

The journal for serious hunters.

SubscribersVerified
145K
+10.5% in 90 days
Open rateVerified
42.0%
0.9% click rate
TTM revenueSeller-reported
$218K
$18.1K a month
TTM profitSeller-reported
$157K
72% margin
Profit multiple
3.8×
Price ÷ TTM profit
Owner time
6 hrs
a week

The story

Hunting and outdoors, on beehiiv for 59 years: 145K subscribers, $218K in revenue over the last year at a 72% margin, and about 6 hours a week to run.

What stands out

  • Sponsors already booked

    $36.6K booked for the next 90 days; 77% of sponsors renew.

  • Still growing

    Subscribers up 10.5% in the last 90 days.

  • High margin

    72% of revenue is profit.

  • Light to run

    About 6 hours a week today.

Worth checking

  • Revenue is seller-reported

    Ask for Stripe exports or bank statements in diligence.

Written from the listing's numbers, not by the seller. It isn't advice; do your own diligence.

In the seller's words

Whitetail strategy, gear and land management for hunters who plan their year around the season. Sponsorships are written in the publication's voice, with one brand per category per issue and a performance report within 72 hours of every send. The sale includes the list, the archive, the brand and the sponsor relationships. Demo listing: revenue, profit and the asking price are placeholder estimates.

Niche
Hunting and outdoors
Revenue model
Ads & sponsorships
Age
58.8 years
Platform
beehiiv
Open to offers
Yes
Sponsors booked, next 90 days
$36.6K

Growth

Verified via beehiiv

145K

+45.5% over 12 months

Subscribers over the last 12 months: from 99.6K to 145K.

Revenue

Seller-reported
Revenue, 12 months
$218K
Profit
$156K
  • Sponsorships82%
  • Paid subscriptions3%
  • Affiliate15%
  • Monthly profit
Revenue by month and source over the last 12 months, totalling $217,500, with $156,429 profit. Sponsorships 82%, Paid subscriptions 3%, Affiliate 15%.

Booked, next 90 days

$36.6K

82% of expected sponsor revenue

Sponsor renewal rate

77%

Sponsors who booked again, last 12 months

Rate card

Primary sponsor
$450
Secondary sponsor
$175
Classified
$75

Sponsors on the books

Sends 5× a week. Sponsor names are shared after the NDA; contracts are in the data room.

  • Optics brand16 issues booked · sponsor for 22 monthsRenews quarterly30%
  • Truck accessory brand12 issues booked · sponsor for 16 monthsRenews quarterly23%
  • Land broker9 issues booked · sponsor for 9 monthsRenews quarterly17%
  • Outdoor retailer8 issues booked · sponsor for 18 monthsRenews quarterly15%
  • Hunting apparel brand8 issues booked · sponsor for 15 monthsRenews quarterly15%
TTM revenue
$217,500
TTM costs
$60,900
TTM profit
$156,600

Audience

Where readers are

  • United States92%
  • Canada and UK4%
  • Rest of world4%

How readers arrive

  • Organic social34%
  • Referrals and recommendations28%
  • Paid acquisition24%
  • Search and direct14%

Who reads it

Gender
Mostly men
Age
30–65
Interests
Hunting, land, gear

List health

List Health Score

Strong 70/100

How valuable the audience is, not just how big. Built from engagement, growth, where readers came from, how long they stay, inbox placement, geography and how spread out the revenue is.

What goes into it

  • Engagement 25% of score42.0% opens, 0.9% clicks
    49
  • Growth 15% of score+10.5% in 90 days
    78
  • Organic acquisition 15% of score84% joined organically
    91
  • Retention 15% of score1.7% unsubscribe a month
    66
  • Deliverability 10% of score95.4% reach the inbox
    74
  • Sponsor-ready audience 10% of score81% in tier-1 markets
    85
  • Revenue spread 10% of scoreTop sponsor is 30% of revenue
    67

Worth checking in diligence

No red flags. Opens and clicks line up, acquisition is mostly organic and no sponsor dominates.

Measured from the seller's connected email platform and refreshed daily.

What transfers

Included in the sale

  • Subscriber list(included)
  • Domain(included)
  • Social accounts(not included)
  • 6 sponsor relationships(included)
  • Content archive: 198 issues(included)

Running it

Owner time
6 h/week
Tools
beehiiv

Seller Q&A

No public questions yet.

Members can ask the seller anything. Answers to general questions appear here for everyone.

Data room

NDA-only files open after you sign

The P&L, subscriber export and sponsor contracts unlock with one click. The seller sees who opened which file, and when.

  • P&L, trailing 24 months.xlsxNDA
  • beehiiv subscriber export (hashed).csvNDA
  • Sponsor rate card.pdfPublic
  • Sponsor contracts (redacted).pdfNDA
  • Traffic and acquisition report.pdfNDA

$595K

Open to offers · 3.8× profit

Contact seller